Common sense.
Quiet Authority
Clear, composed and built to earn trust.
One platform from first idea to everyday use
Build your brand once.
Put it to work everywhere.
Turn one guided brief into a strategic, editable brand kit. Then use the same approved colours, typography, voice, messaging and logo to create the practical assets your business needs—all in one platform.
Your first complete brand kit is included.100 welcome credits cover the full journey of up to 97 credits, with no card and no subscription.
- ✓ First full generation covered
- ✓ One-off top-ups only
- ✓ Manual edits and standard exports included
1 Choose a direction→2 Build the kit→3 Create assets
Three strategic identitiesChoose the world your brand should own.
Good things grow.
Cultured Momentum
A memorable system with strategic edge.
Make it felt.
Joyful Signal
Bold, energetic and impossible to overlook.
3creative directions
1complete editable kit
17possible first-kit visuals
15brand asset formats
$0for the first full kit
The problem most businesses feel
Every new design should not feel like starting again.
When the brand lives across old files, memory and guesswork, each website update, social post or sales document becomes another round of decisions.
The message keeps changing
People describe the same business in different ways, so customers never hear one clear reason to choose it.
The visuals slowly drift
Colours, type, imagery and layouts vary from job to job because the usable rules were never agreed.
Every asset costs more effort
The next card, presentation or campaign starts from a blank page instead of building on what already works.
One clear source of truth
Make the important brand decisions once, keep them editable, and carry them into every asset that follows.
One platform · two connected stages
First, build the brand.
Then, keep using it.
The brand kit creates the foundation. Brand Asset Studio turns that approved foundation into useful work without losing the thread.
Brand Kit Generation
Go from a guided business brief to three identities, one recommendation and a complete editable brand system.
- Strategy and positioning
- Voice and ready-to-use messaging
- Colour, typography and image direction
- 9 core visuals + 8 priority previews
Brand Asset Studio
Choose a format and create from the approved colours, type, voice, messaging, imagery and logo context already in the platform.
- 15 practical asset formats
- Brand-aware wording and imagery
- Three design options to compare
- Full editing, saving and export
Your first complete brand kit
A clearer path from
business to brand.
You do not need to know the right branding language. The guided process asks practical questions, explains the choices and keeps every result editable.
Tell us what matters
Share the business, audience, offer, ambition and personality. Upload an existing logo if there is one.
A plain-language guided briefCompare three identities
See Measured, Distinctive and Expressive directions side by side, each with its own strategic rationale.
One recommendation, clearly explainedDevelop the complete system
Choose the strongest direction and build an editable brand book with messaging, visual rules and 9 core visuals. Create priority previews only when they are useful.
The full 97-credit journey is coveredSee the decision before the deliverables
Not a random logo.
A direction you can believe in.
Each identity joins commercial thinking, language and a coherent visual world. The recommendation is grounded in the audience, offer and differentiation—not an industry cliché.
Find my directionMeasured
Quiet Authority
Clear, composed and built to earn trust.
Distinctive
Cultured Momentum
A memorable system with strategic edge.
Expressive
Joyful Signal
Bold, energetic and impossible to overlook.
Inside the developed kit
One system for what
the brand says and does.
A practical source of truth that joins strategy, language, design and real-world application—presented clearly enough for the whole business to use.
Core message
Better work begins with a shared direction.
Strategy & positioning
Purpose, audience, positioning, differentiators, brand promise, personality and the idea at the centre.
AaFraunces
Manrope
Manrope
Visual identity
Logo guidance, colour, typography, image direction, shape language, layout and visual principles.
Clear.Warm.Assured.
Voice & messaging
Voice principles, vocabulary, elevator pitch, headlines, calls to action and ready-to-use copy.
17.Up to 17 practical brand visuals.
Brand in action
9 core images are created with the kit. Your included balance also covers all 8 priority application images, created manually only when they become useful.
A living brand book
Beautiful enough to present.
Useful enough to use.
Edit the thinking, phone number, language, colours and visual system directly. Save a clean checkpoint, keep refining the draft, regenerate individual AI outputs when needed, and print a polished brand book.
- ✓ Every generated field stays editable
- ✓ Draft and Saved versions stay separate
- ✓ Failed generations return their credits
- ✓ Individual content and images can be regenerated
GROUNDBrand guidelines
Version 01
Good things
grow here.
grow here.
Grounded tones.
A warm signal.
Brand Asset Studio
When you need something new, your brand is already there.
Choose a practical format and start with the approved colours, type, voice, messaging and logo context already in your kit. Generate helpful wording or imagery when wanted, compare three design options, then edit and export.
- 1Choose an asset
- 2Confirm the goal and details
- 3Review optional AI wording
- 4Compare three layouts
- 5Edit, save and export
grow here.
CG.COMMON GROUND
Jamie Taylor
Founder & director
to begin.@commonground
15 practical formats
One growing brand library.
Stationery
- Business cards
- Letterhead
- Cards
Social
- Social profile images
- Social cover photos
- Social posts
- Stories and Reels covers
Marketing
- Advertisement layouts
- Posters
- Flyers
Sales
- Presentations
- Brochures
Digital
- Email signatures
- Newsletters
Events
- Invitations
The full platform
From the first decision to the finished file.
Simple enough for a non-technical business owner, with enough control to keep improving the work instead of starting over.
Find the right direction
A guided brief becomes three deliberately different identity routes, with one recommendation clearly explained.
- Business and audience brief
- Three creative identities
- Strategic recommendation
Build the complete system
Develop the chosen route into a living brand book that joins the commercial thinking, language and visual rules.
- Positioning and messaging
- Colour, type and image direction
- 9 core visuals + 8 priority previews
Create practical assets
Start with the approved brand already in place, compare design options, then customise every useful detail.
- 15 practical formats
- Brand-aware wording and imagery
- Editable layers, media and layouts
Keep everything together
Return to the kit and projects, work with collaborators, and export files in the format each asset supports.
- Autosaved cloud projects
- Draft, Saved and approval states
- PNG, JPG, PDF, HTML, DOCX and PPTX
A working home for the brand
Build it once.
Use it again and again.
Your account keeps the editable Draft, read-only Saved version, approved brand and Asset Studio projects together. Invite editors or viewers, retain owner approval, and download files you can keep using without a subscription.
Cloud workspaceAutosaved projectsDraft + SavedOwner approvalTeam rolesReusable exports
Simple one-off pricing
Your first complete brand kit is on us.
One full generation uses up to 97 credits. Your 100 included credits cover three creative directions, the selected brand system, 9 core visuals and all 8 priority application images if you choose to create them.
Your first complete brand kit$0
- 100 credits included
- Covers the full 97-credit generation
- No payment method required
- No subscription
Top up only when you choose more.
Manual edits, saving, approval and standard exports use no credits. Buy a one-off pack only for optional AI refinements or regenerations, Brand Asset Studio creation, certified PDF/X export, or another kit.
Before you begin
Clear answers.
No surprises.
The first kit is covered. The work stays editable. You decide if and when any paid AI work is useful.
01Is the first complete brand kit genuinely included?
100 welcome credits cover a full first generation of up to 97 credits: the guided identity stage, three creative directions, the developed brand system, 9 core visuals and all 8 priority application images if you choose to create them. No payment card is required, and priority images remain manual so you stay in control.
02What can I change without using credits?
Editing fields yourself, adjusting the brand kit, saving versions, approving the brand and downloading standard exports do not use credits.
03When would I top up?
Only when you choose more AI-assisted work: alternative wording, refined or regenerated imagery, Asset Studio content and images, another brand kit, or optional certified PDF/X production export.
04Do I need an existing logo or design experience?
No design experience is needed. The guided process explains each decision in plain language. You can upload an approved logo if you have one, or begin with a name-led identity and clear logo-use guidance.
05What can I make in Brand Asset Studio?
Choose from 15 formats covering stationery, social media, sales, marketing, digital communication and events. Each project begins with the approved colours, typography, voice, messaging and logo context from the brand kit.
06What happens if an AI generation fails?
The failure is shown clearly and the reserved credits are returned. You can retry the individual image or piece of content without losing the work that already succeeded.
07Can I keep using the finished files?
Yes. Downloaded files are ready to keep and reuse, and saved projects stay together in your workspace so the next job does not have to begin from scratch.
08Is there a subscription?
No. The first brand kit is included, and any later credit pack is a one-off purchase in NZD. There is no monthly fee or automatic renewal.
100 welcome credits included
Start with the brand kit.
Build everything else when you are ready.
Create the complete first brand kit—including every supported priority application image—without a card. Top up only if you later choose extra AI changes, new brand assets or another kit.
Create my free brand kit